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Centre for Recreation and Tourism Research

Education & Training
West Highland College UHI, Carmichael Way, Fort William

The Centre for Recreation and Tourism Research (CRTR) is a well-established research centre at West Highland College, part of the University of the Highlands and Islands, on Scotland’s west coast. Working closely with the School of Adventure Studies, the centre provides research and consultancy services in the following areas:

  • Nature-based and adventure tourism
  • Quantitative visitor surveys
  • Qualitative interviews and ethnography research
  • Tourism destination development
  • Marketing tourism products and services
  • European and national funding applications
  • Product development

In 2018 the centre is involved in or leading a broad range of trans-national, applied research tourism projects:

  • Sustainable Heritage Areas: Partnerships for Ecotourism (NPA INTERREG) 2017-20
  • Atlantic Cluster for Technological and Economic Innovation in the Marine-Leisure Industry (Atlantic Area INTERREG) 2017-2020
  • Adventure Tourism Innovation Partnerships (ERASMUS + Strategic Partnership) 2017-19 (lead partner)
  • Adventure Tourism Vocational Education and Training (ERASMUS + Strategic Partnership) 2017-20
  • PrEseRvIng and sustainably governing Cultural heritage and Landscapes in European coastal and maritime regionS (Horizon 2020) 2018-21

CRTR also co-ordinates the activities and membership of the global Adventure Tourism Research Association, including its annual International Adventure Conference ( The burgeoning Slow Adventure® movement originated from the centre and it co-ordinates its development as an ethos and marketing concept ( For more information please email or follow us on Facebook at and Twitter at

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